What to put on your homepage (and what to leave off).

Your homepage has one job: help the right visitors take the next step. Not to tell your whole history or list every service you've ever offered. Just to make it obvious that they're in the right place, and easy to get in touch.

Here's what to put on your homepage, in roughly the order visitors need it.

1. A clear headline

The first thing people see should say what you do and who for. Skip clever slogans. "Bathroom renovations in Perth's western suburbs" beats "Transforming spaces, enriching lives" every time.

2. One main action

Decide what you most want visitors to do. Call? Book? Request a quote? Make that one button stand out near the top, and repeat it further down the page.

3. Proof you're legit

Early on, show something that builds trust: a few reviews, your Google rating, years in business, licences or logos of businesses you've worked with. People want reassurance before they read more.

4. Your main services

List your key services briefly, each linking to its own page. Three to six is usually plenty. Use the words your customers would search for, not internal jargon.

5. Where you work

Mention your service area clearly. It helps customers know you cover them, and it helps Google show you in local searches.

6. Real photos

Show your work, your team or your premises. Real photos build far more trust than stock images.

7. How it works

A simple three or four step explanation of what happens after someone contacts you reduces nerves. For example: "Send your details, get a quote within 24 hours, book a time that suits you."

8. Answers to common questions

A short FAQ handles the questions that stop people calling, like pricing, timing and what areas you cover.

9. Contact details, again

Finish with your phone number, email and the main button. Don't make people scroll back up.

What to leave out

• Long welcome messages.
• Auto-playing sliders.
• News that you won't keep updated.
• Every single service in detail. That's what service pages are for.

Writing for your homepage and service pages is included in my Business website package. See the details on my pricing page.