The person behind the pixels
Technology with a human edge.
Tim Daly designs, builds and supports digital systems that work for people — from court intranets and HR automation in Western Australia, to modern websites and AI-informed strategy through The Daly Creative.
Our philosophy
Principles for excellence.
Strategic logic
Design without strategy is decoration. Every pixel and line of code serves a business objective — I obsess over the "why" before the "how".
Craftsmanship
Quality compounds. A beautifully designed system builds trust, reduces friction and reflects the true professionalism of your brand.
Collaboration
No jargon, no smoke. I explain trade-offs clearly, set realistic timelines and keep you informed. You're a partner, not just a client.
The founder
Tim Daly — web developer & creative strategist.
Tim is a web and IT professional with experience in high-stakes public-sector environments — including the Supreme Court of Western Australia and the Department of Transport — where reliability, clarity and integrity are non-negotiable.
Through The Daly Creative, he combines back-end web development, cyber security foundations and a decade of customer-facing operations to help Perth businesses grow smarter. Clear communication, structured processes and accessible design — treated as genuine ethical imperatives, not buzzwords.
Web development
IT & systems admin
Cyber security
Process improvement
The journey
A track record across diverse industries.
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Feb 2025 — present
Chief of Everything
The Daly Creative
Freelance studio helping Perth businesses grow smarter through web development, brand and digital strategy, and practical AI in small-business workflows.
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Jun 2024 — Jan 2025
Technology Administrator
Department of Transport, WA
Supported People & Culture technology — payroll, HR and online training platforms. Streamlined update processes by ~20% and automated bank-detail change notifications. Second-in-charge in a six-person team.
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Jul 2023 — May 2024
Court Technology & Resource Officer
Supreme Court of Western Australia
Led the development and launch of the Court's staff intranet, modernised courtroom booking with an integrated digital calendar, and coordinated responses to critical technology incidents.
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Nov 2022 — Jul 2023
Court Support Officer
District Court of Western Australia
Managed civil subpoena processing and storage, providing client-facing support with high standards of confidentiality, accuracy and procedural integrity.
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Dec 2020 — Apr 2022
Resident Support Officer & Team Leader
COVID-19 Quarantine Victoria
Led a large team of resident support officers in hotel quarantine — calm leadership, rostering and resource management under constant change.
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Nov 2018 — Oct 2020
Digital Solutions Specialist
White Pages Australia
Exceeded sales and satisfaction targets while improving call-centre efficiency and driving digital product adoption with small-business clients.
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Mar 2013 — Feb 2018
Flight Attendant (Cabin Crew)
Jetstar Airways
Five years delivering service and safety in a fast-paced, highly regulated environment — the resilience and people skills that underpin today's tech and project work.
Credentials
Formal training.
Diploma of IT — Back End Web Development
Equinim College · 2024–2025
Node.js, Express, REST APIs, MongoDB & NoSQL fundamentals.
Diploma of IT — Cyber Security
Equinim College · 2024–2025
Security fundamentals, databases & cloud protocols.
Bachelor of Business Administration
Torrens University Australia · 2021–2025
Strategic marketing & business operations.
Ready to build something together?
Let's have a conversation about your project. No pitch, no assumptions — just clear thinking and a strategic approach.