The Person Behind the Pixels

Technology with a human edge.

Tim Daly designs, builds and supports digital systems that work for people — from court intranets and HR automation in Western Australia, to modern websites and AI-informed strategy through The Daly Creative.

Tim Daly
Our Philosophy

Principles for Excellence

Strategic Logic

Design without strategy is decoration. Every pixel and line of code serves a business objective. I obsess over the 'why' before the 'how'.

Craftsmanship

Quality compounds. A beautifully designed system builds trust, reduces friction, and reflects the true professionalism of your brand.

Collaboration

No jargon, no smoke. I explain trade-offs clearly, set realistic timelines, and keep you informed. You're a partner, not just a client.

THE FOUNDER

Tim Daly

Web Developer & Creative Strategist

Tim is a web and IT professional with experience in high-stakes public sector environments — including the Supreme Court of Western Australia and the Department of Transport — where reliability, clarity and integrity are non-negotiable.

Through The Daly Creative, he combines back-end web development, cyber security foundations and a decade of customer-facing operations to help Perth businesses grow smarter. He champions clear communication, structured processes and accessible design as genuine ethical imperatives.

01 Web Development
02 IT & Systems Admin
03 Cyber Security
04 Process Improvement
Tim Daly

The Journey

A track record of excellence across diverse industries.

FEB 2025 — PRES
Feb 2025 — Present

Chief of Everything

The Daly Creative

Freelance studio helping Perth businesses grow smarter through web development, brand and digital strategy, and practical AI in small-business workflows.

JUN 2024 — JAN 2025
Jun 2024 — Jan 2025

Technology Administrator

Department of Transport, WA

Supported People & Culture technology — payroll, HR and online training platforms. Streamlined update processes by ~20% and automated bank-detail change notifications. Second-in-charge in a six-person team.

JUL 2023 — MAY 2024
Jul 2023 — May 2024

Court Technology & Resource Officer

Supreme Court of Western Australia

Led the development and launch of the Court's staff intranet, modernised courtroom booking with an integrated digital calendar, and coordinated responses to critical technology incidents.

NOV 2022 — JUL 2023
Nov 2022 — Jul 2023

Court Support Officer

District Court of Western Australia

Managed civil subpoena processing and storage, providing client-facing support while maintaining high standards of confidentiality, accuracy and procedural integrity.

DEC 2020 — APR 2022
Dec 2020 — Apr 2022

Resident Support Officer & Team Leader

COVID-19 Quarantine Victoria

Led a large team of resident support officers in hotel quarantine. Calm leadership, rostering and resource management under constant change while supporting staff wellbeing and compliance.

NOV 2018 — OCT 2020
Nov 2018 — Oct 2020

Digital Solutions Specialist

White Pages Australia

Exceeded sales and customer satisfaction targets while improving call-centre efficiency and driving digital product adoption with small business clients.

MAR 2013 — FEB 2018
Mar 2013 — Feb 2018

Flight Attendant (Cabin Crew)

Jetstar Airways

Five years delivering high-quality service and safety in a fast-paced, highly regulated environment. Built resilience and people skills that underpin today's tech and project work.

Formal Training

01

Diploma of IT — Back End Web Development

Equinim College | 2024 — 2025

Node.js, Express, REST APIs, MongoDB & NoSQL fundamentals
02

Diploma of IT — Cyber Security

Equinim College | 2024 — 2025

Security fundamentals, databases & cloud protocols
03

Bachelor of Business Administration

Torrens University Australia | 2021 — 2025

Strategic marketing & business operations

Ready to Build Something Together?

Let's have a conversation about your project. No pitch, no assumptions—just clear thinking and a strategic approach.

Get in Touch